Hello.
I create brands people can see, feel and believe in.
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EXPERIENCE & IMPACT
A design-led creative leader with 15+ years of experience turning business challenges into brand identities, visual systems, creative platforms and campaigns across automotive, industrial, healthcare, CPG and regulated categories.
25+
National and global brands—including Allstate, BrightStar Care, Cars.com, Coors Light, fairlife, Ford, GM, International Motors, Kraft, Porsche, Sprint and Wilson.
5+ Years
Scaled an independent creative agency—leading client relationships, developing in-house production capabilities and overseeing strategy, design and creative execution.
FOUR
Major agency networks including VML, McCann, Leo Burnett, and WPP.
12+
Industry awards and recognitions from Cannes Lions, One Show, D&AD, Effies, Webbys, Andy Awards, Clios, Communication Arts, and Creativity Annual.
MILLIONS
Reached through integrated campaigns, brand platforms, and storytelling experienced across national audiences and commercial sectors.
FEATURED WORK
CORE CAPABILITIES
Brand
Strategy
Developed brand platforms and strategic positioning rooted in emotional truth — helping companies define what they stand for and create work that becomes impossible to ignore.
Brand Positioning
Helping companies define what they truly stand for before the market defines it for them.
Not just messaging.
Meaning.
Creative Leadership
Execute ideas, campaigns, and systems that align strategy with emotion — and turn brands into something people can actually feel.
Creative Platforms
Creating scalable creative platforms designed to evolve over time — not disappear after one launch cycle.
In-House Production
Built and led in-house production capabilities spanning directing, editing, color grading, content development, and integrated campaign execution.
Executive Communication
Help leaders articulate vision with clarity, confidence, and emotional precision.